Generac Professional Installer Programs

Align with the Market Leader

When you align with Generac, you are positioned with the market leader backed by over 60 years of experience. With products covering residential, commercial, and industrial markets, Generac gives you more product options than any other manufacturer, translating into more satisfied customers and significant growth opportunities for your business.

Benefits include:

  • Variety of Program options to fit your business
  • Opportunity to build & expand your business
  • Co-branding to lift your business with recognizable Generac Brand
  • Align with the market leader (8 of 10 Home Standby Generators are Generac)
Generac dealer discussing generator installation with some homeowners

   

Residential Dealer Program

  • Buy Generac products direct from the factory
  • Tiered program that rewards dealers with rebates and marketing development funds
  • Your business listed on Generac.com “Where to Buy” site (660K+ visitors/month)
  • Program options: sales only, service only, or combined sales and service
  • Receive pre-qualified consumer leads and sales training through PowerPlay platform
  • Access to the most comprehensive portfolio of sales tools and programs

Learn More  Become a Residential Dealer

   

PWRcell Installer Program

  • Buy Generac products through your local wholesale distributor:
    • Approved payment terms
    • Jobsite delivery
    • Access to local inventory
  • PWRpartner tiered loyalty program with rewards and incentives
  • Sign up to receive pre-qualified consumer leads and sales training through the PowerPlay CE platform
  • Support & Resources for system sizing, installation, and servicing
  • Access to co-branded marketing and promotional materials
  • PWRcell Perks for first-time installers
    • $1000 in Co-op/Market Development Funds (MDF)
    • FREE PWRcell Battery & Inverter display kit**
    • Onsite technical support for your first install

*Subject to individual wholesale
**Subject to availability

Learn More  Become a PWRcell Installer

   

Aligned Contractor Program

  • Buy Generac products through your existing wholesale distributor:
    • Approved payment terms*
    • Jobsite delivery
    • Access to local inventory
  • PowerPerks rewards program that rewards you for Generac purchases
  • Gain access to valuable tools and resources to grow your business
    • Co-branded marketing and promotional materials
    • Job Quote builder
    • Generator sizing tool

*Subject to individual electrical wholesaler

Learn More  Become an Aligned Contractor

Contractor in hard hat smiling outside home construction.